FUJI GOES LIVE.
Updated: Apr 9, 2019
Japanese tuning culture fused with British design.
2019 sees the exciting launch of FUJI Racing. Created as a performance division of Import Car Parts (ICP), the brand specialises in aftermarket tuning components produced exclusively for the Subaru brand.
ICP have been in the Subaru parts game since the late 90's and have grown to be one of Europe's leading genuine and aftermarket Subaru parts supplier.
The family owned company decided to take their already impressive parts offering to the next level back in 2017, creating a range of performance products under a brand they could control. Luke, Lewis and Mark (Directors of ICP) have always had a passion for anything Subaru and have long felt there was a gap in the market for a quality product at an affordable price.
" For ICP it's more than just a business, it's our passion for anything Subaru, the want to create new and exciting products, how they should be but at an affordable price"
Development of the brand began at the back end of 2017. Utilising their broad technical experience and market knowledge they took the decision to create FUJI Racing. Having existing roots based in Japan, it was only natural to take influence from Subaru's home turf where their tuning culture is concerned, however design and attention to detail would be 100% British derived.
After months of development the first batch of products launched in February 2019, along with it a "visual" based website in which to showcase the new range.
2019 will continue to see the development and release of new and exciting products in which to keep Subaru owners enthused.
"Naturally we are excited about the new brand and we sincerely hope new and existing customers share our passion and like what they see. We will continue to push with new and innovative products, with a view to growing the range substantially before the end of the year"
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