Fuji Racing – Our history

A truly unique range of tuning components to enhance your Subaru the way it should be.

A blend of technical prowess mixed with exquisite design and precision manufacturing. It’s our mission to push the boundaries for aftermarket performance tuning components, excelling and setting new industry standards.

Don’t settle for average, demand nothing less than perfection……

Created as a performance division of Import Car Parts (ICP), the brand specialises in aftermarket tuning components produced exclusively for the Subaru brand.

ICP have been in the Subaru parts game since the late 90’s and have grown to be one of Europe’s leading genuine and aftermarket Subaru parts supplier.

The family owned company decided to take their already impressive parts offering to the next level back in 2017, creating a range of performance products under a brand they could control.

Luke, Lewis and Mark (Directors of ICP) have always had a passion for anything Subaru and have long felt there was a gap in the market for a quality product at an affordable price.

For ICP it’s more than just a business, it’s our passion for anything Subaru, the want to create new and exciting products, how they should be but at an affordable price

Development of the brand began at the back end of 2017. Utilising their broad technical experience and market knowledge they took the decision to create FUJI Racing.

Having existing roots based in Japan, it was only natural to take influence from Subaru’s home turf where their tuning culture is concerned, however design and attention to detail would be 100% British derived.

After months of development the first batch of products launched in February 2019, along with it a “visual” based website in which to showcase the new range.

Naturally we are excited about the new brand and we sincerely hope new and existing customers share our passion and like what they see. We will continue to push with new and innovative products, with a view to growing the range substantially before the end of the year

Keep up to date with all the latest product releases and information via our online blog, instagram and facebook pages.